Elevating Beauty with Skinimalism
Embark on a skincare revolution with Formulae Prescott, founded by two visionary sisters in the UK who pioneered the Skinimalism movement.
Collaboration began with a site audit, reshaping the brand's identity and user experience. We optimized product pages, improved navigation, and added vibrant colors, engaging our audience with key ingredient information.
As the lead designer, I redesigned the website, crafted email campaigns, and curated advertising content for Instagram and Facebook.
The brand saw increased product page engagement, boosting conversion rates and revenue. The Instagram following grew significantly, with a streamlined feed and lasting creative direction.
Formulae Prescott now partners with leading airlines like Singapore, Thai Airways, and Emirates Airlines for in-flight travel packs.
